Effective external and internal crisis communication planning and execution plays a critical role in how patients, management, and the community react when health care providers, health plans give breach notifications required by HIPAA or other laws or delivering other bad news. Fresh off of his chairmanship of the Parkland Health & Hospital Board Audit Committee through difficult times, strategic communications consultant Eddie Reeves has been spotlighted nationally for his expertise in crisis communications. Eddie will share how you should build and use effective external and internal crisis communication planning and strategies to mitigate the damage to your organization and manage the difficult internal and external communications when you must share the bad news of a breach or other crisis with patients, the media, management, regulators and others in the community.
